I'm a writer and a strategist. As a writer I've published somewhere near 500 articles in newspapers, magazines and trade publications in Canada and abroad, including Strategy Magazine, The Globe and Mail, the National Post, Applied Arts Magazine, Print Magazine (New York), Eye Magazine (UK), and for the years 2011-18 in MISC Magazine, published by innovation consultancy Idea Couture. I'm known  for a critical perspective on the cultural and socio-economic impact of design, brand, business and innovation.

As a strategist I've created, built and innovated brands, products and services in consumer goods, technology, telecom, retail and financial services, as both a client and consultant, in Canada, Europe, the Middle East and the United States. 



Some of the brands I've worked on over the years



"I have known and worked with Will Novosedlik since the 1980s. Over the years, Will has always delivered excellent service and offered unique creative solutions.

He possesses a great depth of knowledge pertaining to product positioning and  brand  management. Will is a pleasure to work with and has consistently delivered the very best solutions for the difficult issues we have faced over the years that we have worked together."

Jim Russell /Director, Bata Innovation Lab

"Will was instrumental in developing and building the WIND brand. From a standing start, he led the team tasked with building a new brand that could cut through the clutter in the Canadian wireless market. Will has unique skills in brand strategy and positioning, design, communications strategy and advertising. Wind's brand awareness and positioning as the challenger in the Canadian wireless market was a testament to his and his team's hard work."

Ken Campbell/ co-Founder of Mobil Klinik, past CEO at WIND Mobile, Ooredoo, BITE Group